Blink by Malcolm Gladwell [Book Review]

Blink.jpgTitle : Blink

Author : Malcolm Gladwell

ISBN : 9780316010665

Publisher : Penguin India

Genre : Psychology

Pages : 296

Source : Self

Rating : 5 stars




It is quite rare for me to read two books by the same author almost back-to-back (I just finished reading “The Tipping Point” last month). Also it a coincidence that the last book I read was about “Big Data” which characteristically explained how huge amount of data helps us while “Blink” tries to convey exactly the opposite message that too much information can actually obfuscate the entire decision making process.

An art expert sees a rare expensive statue and immediately realizes that it is fake. An analyst just takes a couple of minutes while he watches newly married couples engage in a conversation and immediately gives the judgment as to how long their marriage will survive. A sports enthusiast can predict within the blink of an eye if the next shot by the basket ballplayer is going to be successful or not…How do they do that? What makes them immediately and correctly judge the situation and take the correct decision?

“Blink” is all about such moments when we know something unconsciously and act but we don’t exactly know why we are doing it. It can make you believe that how at various points of time, “snap judgements” can actually be more beneficial and accurate than carefully thought and deduced decisions. The author also describes contrary situations where snap judgements cannot and shouldn’t be relied upon and this is what makes this book comprehensive.

The book is full of interesting anecdotes and extremely interesting psychological and social experiments that have been done in this subject and is another masterpiece by Gladwell. He very profoundly describes that how too much information actually affects our snap judgement capability and how many a times “the less you know, the better you perform”.

A must read. Buy a copy for yourself from Amazon here.