Magician in the Desert by Gaurav Rao [Book Review]

Magician in the desert.jpgTitle : Magician in the Desert

Author : Gaurav Rao

ISBN : 9789385936937

Publisher : Bloomsbury India

Genre : Economics and Business Management

Pages : 136

Source : Publisher

Rating : 3 stars



First of all, a heartfelt thanks to Bloomsbury India for proving The BookTrack team with a review copy of this book.

With the advent of Ola and Uber, the fleet management in India has undergone a drastic change. This book takes you a bit back and charts a short biography of Neeraj Gupta, founder and Managing Director of Meru Cab Company Pvt Ltd, India’s first and largest radio taxi company.

The story of Neeraj Gupta is phenomenal and important because neither he had any formal background/education of entrepreneurship nor he belonged to a financially strong background to back up his dreams. Also, his company is the first one in the country to organize the largely mismanaged and disintegrated industry of cab services and led it to great heights.

The author Gaurav Rao has done a good job in describing Neeraj Gupta’s early days when he struggled with a plethora of businesses- from a garage to wrought iron business before finally get a contract from TATA to manage its public transportation. The book smoothly describes how Neeraj Gupta built his empire with one effort at a time and how his cool and friendly personality, perseverance and a never ending aspiration to learn helped him in his way to success.

The book is short and not an extensive biography. Also the author has tried to fit his own thoughts and approach towards life, business and entrepreneurship in between which might sound a bit preachy to the reader every now and then. Nevertheless, the book is an honest and straightforward account of a self-made man who has made a dent in the Indian transportation scene.
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The Leadership Sutra: An Indian Approach to Power by Devdutt Pattanaik [Book Review]

Big Data.jpgTitle : The Leadership Sutra: An Indian Approach to Power

Author : Devdutt Pattanaik

ISBN : 9789384067465

Publisher : Aleph Book Company

Genre : Economics and Business Management

Pages : 137

Source : Self

Rating : 5 stars



Devdutt Pattanaik is not a new name in Indian literary scene lately. If I have to take one name who has actually revived the way “Indian Mythology” is interpreted and presented to readers in the recent times, it has to be Dr. Pattanaik. He has read numerous books after the tremendous success of “Jaya: An illustrated retelling of Mahabharata” and this book too does complete justice to its title and intention of the author.
There are four sections in the book- Significance, Property, Rules and Stability. Each section has many chapters. The distinct feature of each of these chapters is the way it has been presented. Each chapter in turn has three parts :- The first part describes an anecdote from Indian Mythology. Apart from introduction, this anecdote gives you an idea what the author is going to discuss in the chapter.

In the second part, the author puts forward his own comments as to how this anecdote is important in the present context and explains the various points and learning that you can imbibe from the particular anecdote.

In the third part, the author describes a hypothetical situation in a company/corporate setup and analogize it with the mythological anecdote, profoundly explaining how an incident from ancient Indian mythology can prove to be true and relatable in a corporate setup.

The book is also full of hand made flowcharts and graphics which, apart from being a welcome sight to the eyes while reading, also complement the author in his efforts to present his thoughts and concepts.

I got this book as a birthday gift but now I am looking forward to read the other gems from the author- Business Sutra: A Very Indian Approach to Management and The Success Sutra: An Indian Approach to Wealth.

Buy yourself a copy from Amazon here

Big Data: Does Size Matter by Timandra Harkness [Book Review]

Big DataTitle : Big Data: Does Size Matter

Author : Timandra Harkness

ISBN : 9781472935830

Publisher : Bloomsbury

Genre : Economics and Business Management

Pages : 304

Source : Publisher

Rating : 3 stars




First of all, thanks to Bloomsbury India for sending a review copy of the book to The Booktrack.

If you are a working professional (at a corporate/startup) you must have realized that the term ‘Big Data’ has almost become ubiquitous. If you aren’t in this sector, then too you must have noticed something peculiar- you visit an e-commerce website and very soon you are seeing the ads for the products that your browsed through almost everywhere on internet. Or, you just tweeted a few times about a particular commodity and there you go bombarded with ads regarding that. That’s ‘Big Data’ coming into play!

I was a bit skeptical when I started this book, because it mentions that the author is a comedian! You don’t expect a comedian to write on a somewhat technical topic but after a little bit of research on internet I found more about Timandra Harkness and realized that she is ‘not just a comedian’.

The author has done a commendable research (especially the historical information related to Statistics is just amazing) in putting down this book.  One the history of Big data is dealt with, the book delves into how Big Data is changing (or should I say ‘has already changed’ ?) our day-to-day life. The books talks about how AI (Artificial Intelligence) is nothing but a product of Big Data and also how politicians can actually influence us to vote for them during Elections by getting to know a few details about us accurately.

Whenever we discuss Big Data, the issue of ‘Breach of Privacy’ is a tacit point of discussion and the author discussed how too much of Data analysis usage can actually act as a “Big Brother” for the common man.

All in all, the book started on an extremely interesting note as far as the historical aspect of Big Data is concerned, perfect enough for a layman to absorb and understand the concepts. But the author all of a sudden gets too ‘technical’ in the chapter ‘Thinking Machines’ which you might find a tough nut to crack (hence, 3 stars). Having said that, the book is still an eye-opener and an enriching account.(I am using the word ‘eye-opener’ because you will realize how much you are ‘watched upon’ and how much your activities are being ‘measured’ and ‘quantified’)

A good read. Buy yourself a copy from Amazon here